We are excited to announce that our new product, Zillow QR, is now available. Zillow QR service allows real estate agents and real estate companies to generate QR code for any Zillow property listing. The QR code can be posted on the property “for sale” signs on the lawn. Anyone passing by can scan the code using their smart-phones, get detailed information about the property and contact the agent. We believe it is a great tool for the market.
Try it now! Tuesday, February 22, 2011
Thursday, February 10, 2011
QR Code for PayPal
We just released a new service to generate QR codes for PayPal buttons. With this service, your customers can quickly purchase products and services with their PayPal accounts using QR codes.
Enjoy! Try it now!
Enjoy! Try it now!
Thursday, February 3, 2011
How QR code can help marketers and businesses
A QR code is a special two dimension bar code that can be read by dedicated barcode readers or camera phones. The data included in a QR code could be contact information, calendar event information, Website URLs or other text values. As a business owner or marketer, you can print the QR code on any physical surface, such as business cards, tickets, business signs, coffee mugs, t-shirts and etc. People with modern smartphones can capture the QR code with their phone camera and then be given the option to save the contact/event information, go to the web page and etc.
QR code can be used to distribute your contact and event information. It could also be used to promote web pages. Because QR code can be a web URL, you can use the QR code as an entry point and pack most of the information on the actual web page. In addition, you can use web services to make the page action-able, such as allowing customers to add you as a friend on their social networks. QR code can be a powerful tool for marketers and businesses to reach their audiences and customers. In particular, the “coolness” factor could attract young and high-tech people for your products and services. Another big benefit of using the QR code is that when a customer checking a QR code, it is very likely the person is physically close to the code itself, kind of like Yelp and FourSquare combined. This is a perfect moment to market the products and services you want to promote.
QR code has its own challenges as a marketing or promotional tool. First, this channel is quite new, for both businesses and consumers. It is not as straightforward as a plain business sign and you should expect slow start. Second, promotion through QR code is quite different from traditional channels, yet it is not exactly the same as online or social channels either. It is distributed in the physical world and “redeemed” as information text or web pages. When including QR code in your campaign, you need to consider the both online and offline aspects of your promotion. Third, unless the QR code points to a web page that can be tracked, it is hard to track the effectiveness of the QR codes.
Recommendations:
QR code can be used to distribute your contact and event information. It could also be used to promote web pages. Because QR code can be a web URL, you can use the QR code as an entry point and pack most of the information on the actual web page. In addition, you can use web services to make the page action-able, such as allowing customers to add you as a friend on their social networks. QR code can be a powerful tool for marketers and businesses to reach their audiences and customers. In particular, the “coolness” factor could attract young and high-tech people for your products and services. Another big benefit of using the QR code is that when a customer checking a QR code, it is very likely the person is physically close to the code itself, kind of like Yelp and FourSquare combined. This is a perfect moment to market the products and services you want to promote.
QR code has its own challenges as a marketing or promotional tool. First, this channel is quite new, for both businesses and consumers. It is not as straightforward as a plain business sign and you should expect slow start. Second, promotion through QR code is quite different from traditional channels, yet it is not exactly the same as online or social channels either. It is distributed in the physical world and “redeemed” as information text or web pages. When including QR code in your campaign, you need to consider the both online and offline aspects of your promotion. Third, unless the QR code points to a web page that can be tracked, it is hard to track the effectiveness of the QR codes.
Recommendations:
- Do use QR code to promote your businesses, even though it is universally understood yet. You can print it on your business cards, post it on the windows and etc.
- Use QR code as a complimentary tool to promote your products and services, but not as the primary tool. You should still have texts and graphics besides the QR code.
- When posting QR code, at least, mention what information does the QR code contains and what benefit it offers.
- Because smartphone cameras are often used for capturing QR codes, when a QR code contains a web page URL, make sure the page is mobile device friendly.
- Track your responses if possible; however, do not make the user experience too difficult so it defeats the purpose.
- Educate your audience and customers about the QR code and the benefits of checking the QR code for your products and services.
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